Top Predictions 2010 & Beyond

  • Tra-digital movement – share shift
  • DSP movement
  • New ad formats – experimentation from advertisers
  • Social Media monitoring
  • Viral video – art to science jump
  • Viral seeding strategy – as social media takes force (kit kat!)
  • Gaming more social and mobile
  • Geo-targeting of advertising – foursquare and adoption of mobiles
  • Search will become real time
  • Social search
  • Online video increases adoption and youtube pre-roll and skinning will gain populaity with marketers
  • Growth in video ad networks
  • Privacy issues
  • Social bloggers –become strategists on content
  • Agencies reality – social media is not cheap or effective without investment (not free or cheap)

Follow the blog to find out my run down on these…..


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