Author Archives: adsolver

About adsolver

Ad-exchange expert with Rightmedia and Yahoo. Strategist on the evolution and ecology of the international display digital platform. Specialties: Evanglising Glocal digital marketing with outstanding experiences in Ad Exchanges, Behavioural Targeting, eCommerce, Multivariate Testing and data mashing. Have worked previously in the following industries: Internet ebusiness solutions multivariate testing Oil and Gas experience and Renewable Energy White-labelling Travel websites Telecommunications Advertising Exchanges

Is APAC ready for Social Advertising? Singtel buys Amobee….Mass consolidation in APAC

In the old world we had two fragmented online areas of spend for advertisers; enter Google’s dominance in search and then Yahoo’s dominance in display advertising. That was then around 15 years ago and has the world changed? Google is … Continue reading

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Co-opetition with Microsoft, Yahoo, AOL through AppNexus

It seems to the be question of the month for me from lots of players in the ecosystem in APAC…. What do you think of the Ad-trading unification of Microsoft, Yahoo and AOL inventory and why has Right Media decided … Continue reading

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Microsoft, AOL and Yahoo – a publisher oligopoly?

Allthings D recently broke the news that many of us knew was likely – when one split force decides to gather to create a stronger force against a strong competitor. It sounds like physics really. I recently read this: http://tech.fortune.cnn.com/2011/09/15/aol-yahoo-microsoft-online-ads/Continue reading

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Does Google really want to get into the Hardware Mobile Business?

Google last week announced its acquisition buy of Motorola Mobility for approx. USD 12.5Bn and the public reaction was Google is competing with Apple for hardware. For most of us in the industry it was more a case of Google … Continue reading

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Programmatic Buying fancy term for fancy business… How is Asia faring up to this?

Buzz words come and go and no more so than in the media industry. Working for RightMedia years ago was one of the most challenging roles and companies to work for, a newbie in the advertising world meant I had … Continue reading

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Disruptive technologies…..programmatic buying……audience shifting and data distribution…. NFC and now……..

3d printing…… I’ve been researching this for some time and have been discussing this with a colleague in the UK who is one of the most nanotechnologist nuts of them all and the best way to explain 3d printing is … Continue reading

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Will NFC become huge soon?

What is NFC? A football club in Northampton? 🙂 NFC stands for near field communications and really we all should not only know about it but we’re using it in a host of applications through cards. NFC, or near-field communications, … Continue reading

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