Futures, Forwards and Contracts Part 3

It’s not often I can predict the price of milk let alone where an industry is going but looking at my past posts in Futures, Forwards and Contracts- its clear to say Eureka!

Ad Auction Marketplace Debuts Futures Market, Predictive Pricing Model – http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=134057e

AdBidCentral has built a platform that allows you to bid on future inventory through future pricing for premium inventory. Then it goes to further that by allowing you to hedge and cancel the contract.

It looks to shift the spot market of remnant advertising away to build out a futures market in premium advertising. Just when DSPs were coming into the market to boil down impressions as worthwhile or worthless across premium and remnant inventory; along comes a new platform that sets to distinguish the inventory.

Advertising looks set to become a commodity…..


About adsolver

Ad-exchange expert with Rightmedia and Yahoo. Strategist on the evolution and ecology of the international display digital platform. Specialties: Evanglising Glocal digital marketing with outstanding experiences in Ad Exchanges, Behavioural Targeting, eCommerce, Multivariate Testing and data mashing. Have worked previously in the following industries: Internet ebusiness solutions multivariate testing Oil and Gas experience and Renewable Energy White-labelling Travel websites Telecommunications Advertising Exchanges
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