Monthly Archives: August 2010

offline optimisation? Airports?

Anyone in advertising especially online advertising will know how important the word ‘optimisation’ is now and how it coupled with BT is now changing the face of online advertising. Recently I  was talking to former colleague about his role of  … Continue reading

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Futures, Forwards and Contracts Part 3

It’s not often I can predict the price of milk let alone where an industry is going but looking at my past posts in Futures, Forwards and Contracts- its clear to say Eureka! Ad Auction Marketplace Debuts Futures Market, Predictive … Continue reading

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Consolidation in waves -Mobile becomes more poignant in APAC

APAC seems to be left behind to the rest of the world when it comes to advertising. Its broad spectrum of markets makes it a difficult region when thinking about emerging technologies or advertising trends.  The region is burdened with … Continue reading

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Malware is on the rise as share shift moves from offline to online…

I’ve always believed true adoption of the DSP era is only likely when the technology that underpins the revolution can combat spyware, fraud and malware.  The belief of commoditization of inventory in a true marketplace based on real-time demand and … Continue reading

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