Monthly Archives: July 2010

Agencies biting at the teeth in China

The WSJ reported today that Publicis Group is hoping to enter the Chinese online ad buying market by launching digital buying units there. This comes over the huge terriority war in China over the online space. WPP have been very … Continue reading

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Omnicom swaps committed ad dollars for tech consultancy from Google

Google and Omincom team up for Trading Desk Summary: Google announced their Omnicom partnership where Omnicom becomes an aggregated advertiser for Google display ads. Both will work to build global trading desk (bespoke DSP?) in order to leverage DC AdX. … Continue reading

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Google Games, Google Travel, Just Google

It looks like Google is playing chess and smartly making moves into Games through the rumoured 100M or more funds into Zynga. Surely that’s just a move against Facebook. TechCrunch and Venturebeat reported this rumour (http://games.venturebeat.com/2010/07/10/google-quietly-invests-in-zynga-and-prepares-google-games-launch-report/) .It comes at a … Continue reading

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The turn of the advertising heel – the face and not the place of Long tail Publishers

I recently heard the term faces rather than places whilst in a personal conversation with a friend from the UK and for some reason it played on my mind. It made me realise that actually the whole advertising industry has … Continue reading

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APAC Stats to the wise – the Roar of Asia online

Nielsen released its “Asia Pacific Social Media Report” recently which described in more detail the social media and WOM trend analysis in this region. Quick overview from Nielsen: China – loves celebs and attracts social networkers to blog, play with … Continue reading

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