- Is APAC ready for Social Advertising? Singtel buys Amobee….Mass consolidation in APAC
- Co-opetition with Microsoft, Yahoo, AOL through AppNexus
- Microsoft, AOL and Yahoo – a publisher oligopoly?
- Does Google really want to get into the Hardware Mobile Business?
- Programmatic Buying fancy term for fancy business… How is Asia faring up to this?
Monthly Archives: July 2010
The WSJ reported today that Publicis Group is hoping to enter the Chinese online ad buying market by launching digital buying units there. This comes over the huge terriority war in China over the online space. WPP have been very … Continue reading
Google and Omincom team up for Trading Desk Summary: Google announced their Omnicom partnership where Omnicom becomes an aggregated advertiser for Google display ads. Both will work to build global trading desk (bespoke DSP?) in order to leverage DC AdX. … Continue reading
It looks like Google is playing chess and smartly making moves into Games through the rumoured 100M or more funds into Zynga. Surely that’s just a move against Facebook. TechCrunch and Venturebeat reported this rumour (http://games.venturebeat.com/2010/07/10/google-quietly-invests-in-zynga-and-prepares-google-games-launch-report/) .It comes at a … Continue reading
I recently heard the term faces rather than places whilst in a personal conversation with a friend from the UK and for some reason it played on my mind. It made me realise that actually the whole advertising industry has … Continue reading
Nielsen released its “Asia Pacific Social Media Report” recently which described in more detail the social media and WOM trend analysis in this region. Quick overview from Nielsen: China – loves celebs and attracts social networkers to blog, play with … Continue reading