My TenCent worth?

Tencent Holdings Limited – for those in the know is one company to keep the proverbial eye on.

TenCent is huge – TechCrunch values it as the third largest internet companies in the world by market cap. TenCent has over 400m active users and those in the know are aware it holds a recent 10% stake in Zynga and Facebook.  Most users of Tencent use its IM product QQ. Check below for its growth development over the years:

TenCent is monetising by selling virtual goods for its avatars and is generating key revenue from the sale of its games. It’s giving Baidu a run for its money in terms of its search product but its early days in terms of threat levels. But, the world of advertising is spinning on the heels of display advertising and TenCent is ahead of the curve there.

TenCent is developing many products and features; some say it’s aiming to come into the market as a DSP! One thing is for sure – TenCent has a good management team, a treasure trove of money for acquisitions galore. Key investments; Digital Sky Technologies, Riot Games, Outspark etc.

China Mobile is rumored to be interested in buying TenCent – so it’s very much on national radar.

The world of advertising is become more and more interested in what the East is doing. TenCent could very much move the needle in APAC and in theory we would leapfrog the ad-exchange model and move into DSPs……


About adsolver

Ad-exchange expert with Rightmedia and Yahoo. Strategist on the evolution and ecology of the international display digital platform. Specialties: Evanglising Glocal digital marketing with outstanding experiences in Ad Exchanges, Behavioural Targeting, eCommerce, Multivariate Testing and data mashing. Have worked previously in the following industries: Internet ebusiness solutions multivariate testing Oil and Gas experience and Renewable Energy White-labelling Travel websites Telecommunications Advertising Exchanges
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