Monthly Archives: June 2010

Futures,Forwards, Contracts Part 2

I was recently talking to someone in the industry I admire and we both started discussing the options, forwards and contracts of dispensable media. Ironically both of us have oil/gas history. He mentioned to me the context of the spot … Continue reading

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My TenCent worth?

Tencent Holdings Limited – for those in the know is one company to keep the proverbial eye on. TenCent is huge – TechCrunch values it as the third largest internet companies in the world by market cap. TenCent has over … Continue reading

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Futures, Forwards and Options Trading in Advertising?

Remember some time ago I mentioned that media is shifting towards becoming a commodity? Most ad exchanges are likened to Stock exchanges and so the next stage is to buy and sell in a similar manner to a stock exchange. … Continue reading

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How will a Publisher survive in the new DSP Environment?

So firstly I work for a world renowned publisher and advertising network and the below are my thoughts and not those that are necessarily felt by my employer. The advertising world shook with nervousness when ad exchanges came to town … Continue reading

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After thought on Google’s recent shopping spree…

Its looks likely we’ve reached a juncture in advertising where Stalingrad was the turning point for WW2. Google has world domination at its grasp. Let’s peel the onion. Google has mobile, video, search, parts of display and now a RTB … Continue reading

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Search becomes Real time? Google and Invite signals the wave?

I know this is number 9 in my original post of things to come in the future but how apt is it now with Google purchasing Invite Media. Display and search uniting some time soon in the future? IAB for … Continue reading

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Thoughts on Goo-vite? Google buys invite media – what does it all mean?

Last week it was confirmed Google purchased Invite Media; a DSP start up that has RTB capabilities for advertisers/agencies to buy from several ad exchanges and spread their ad dollars across numerous websites that are chosen using optimisational methodology using … Continue reading

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