- Is APAC ready for Social Advertising? Singtel buys Amobee….Mass consolidation in APAC
- Co-opetition with Microsoft, Yahoo, AOL through AppNexus
- Microsoft, AOL and Yahoo – a publisher oligopoly?
- Does Google really want to get into the Hardware Mobile Business?
- Programmatic Buying fancy term for fancy business… How is Asia faring up to this?
Monthly Archives: June 2010
I was recently talking to someone in the industry I admire and we both started discussing the options, forwards and contracts of dispensable media. Ironically both of us have oil/gas history. He mentioned to me the context of the spot … Continue reading
Tencent Holdings Limited – for those in the know is one company to keep the proverbial eye on. TenCent is huge – TechCrunch values it as the third largest internet companies in the world by market cap. TenCent has over … Continue reading
Remember some time ago I mentioned that media is shifting towards becoming a commodity? Most ad exchanges are likened to Stock exchanges and so the next stage is to buy and sell in a similar manner to a stock exchange. … Continue reading
So firstly I work for a world renowned publisher and advertising network and the below are my thoughts and not those that are necessarily felt by my employer. The advertising world shook with nervousness when ad exchanges came to town … Continue reading
Its looks likely we’ve reached a juncture in advertising where Stalingrad was the turning point for WW2. Google has world domination at its grasp. Let’s peel the onion. Google has mobile, video, search, parts of display and now a RTB … Continue reading
I know this is number 9 in my original post of things to come in the future but how apt is it now with Google purchasing Invite Media. Display and search uniting some time soon in the future? IAB for … Continue reading
Last week it was confirmed Google purchased Invite Media; a DSP start up that has RTB capabilities for advertisers/agencies to buy from several ad exchanges and spread their ad dollars across numerous websites that are chosen using optimisational methodology using … Continue reading